E-Shop on Etsy

Small business owners looking to sell products online can benefit most from established platforms like Etsy. While building your own website is an option, it requires significant investment in SEO and paid ads to drive traffic. In contrast, platforms like Etsy offer a low-cost entry point, integrated fulfillment option.

Here are the key steps to establish your initial shop on Etsy:

1. Register your business on Etsy and create a Shop name
2. Develop your Etsy E-Shop
3. Add your products
4. Create your shipping policies
5. Create your store policies (privacy, returns)
6. Link your Facebook and Instagram accounts (or create business pages if they do not already exist) and integrate these with your Etsy store)
7. Create automated emails e.g. for order confirmations, customers that favorite a product or abandoned carts.

Cost $910 flat fee for the services mentioned above and the listing of 10 products.

Additional products $45 per product listing.

The following additional recurring 3rd party fees will apply:

• Listing Fee: $0.20 per item
• Transaction Fee: 5% of the sale price
• Payment Processing Fee: Varies by location
• Etsy Ads: Optional, budget-dependent
• Subscription: $0 for Etsy Standard, $10/month for Etsy Plus
• Shipping & Packaging: Variable, depending on product size and weight

While the cost to set up an Etsy store is minimal, it's important to consider ongoing expenses like transaction fees, advertising costs, and shipping. This is ideal for small stores that want to get started. For stores with higher sales I recommend to build an E-Commerce solution on Shopify.

Cost for keeping your website up-to-date

• $120 for two training sessions of each 45 min. online sessions to give you all the knowledge and tools to maintain and update your Etsy store yourself and add new products.
• $65 / month for ongoing maintenance if you like to handover the maintenance to me.
• Adding additional products $45 per product listing.

Unleashing the Impact of Vibrant Imagery

Engaging E-Shops are powered by high-quality photos and videos. If you already have product images showcasing your product, that's excellent. However, if your photos aren't quite up to standard, don't worry.

As a professional photographer, I specialize in capturing the images needed to effectively showcase your products on Etsy. I typically begin with 1-3 high-quality packshots, which feature your product against a clean white background. In addition, I recommend including at least one mood photo to give your products context and appeal. I also suggest creating an Etsy video—up to 15 seconds long and without audio—that helps potential buyers visualize your product. Listings with videos tend to rank higher on Etsy, making this a valuable investment for increasing visibility and engagement.

With the E-Shop on Etsy package, you’ll also benefit from discounted rates on professional product photography.

Additional photography costs for product photos and videos:

• Packshoot: $36 (20% discount)
• Product mood photo $119.20 (20% discount)
• Product Showcase video $144 (20% discount)
• Brand Story Telling video $232 (20% discount)

Discover a Real-World Example

Jamailah Inc. is a small business specializing in tableware products crafted from Mediterranean olive wood. Brie Digital created their Etsy store and provided professional photography and video content to showcase the products in the best light. Starting with a modest ad budget on Etsy at the beginning of 2024, Jamailah Inc. has successfully tripled its sales over the past year on Etsy.

Check it out!